Thursday, 23 July 2015
Thursday, 16 July 2015
Entrepreneurial Role Models & Entrepreneurial Intention
There’s no doubt that role models play an important role in the lives of many people, especially young people. So it stands to reason that those who are exposed to entrepreneurial role models at a young age – and even later on in their lives – might be more encouraged to start businesses. Let’s have a look at this idea in a bit more detail.The influence of role models
A role model can be broadly defined as an individual who sets an example that can be copied by others and who stimulates or inspires others to make certain decisions. The decisions that people make to engage in certain behaviours or to adopt certain ideas are often influenced by the behaviour and opinions of others and the examples that they present themselves. For this reason, role models in the media have a significant influence on the thinking and ideas of people. They are also increasingly being recognised as influencing young people’s career decisions.Many successful entrepreneurs the world over say that their decision to start their businesses was due to the influence of role models. These role models have often been entrepreneurs themselves, ranging from the likes of famous entrepreneurs like Steve Jobs to role models that are closer to home, like friends, colleagues and family.
The first role models we encounter in life are our parents – and indeed, we see that there is a definite link between a parent having been an entrepreneur and their children taking the same course in life. Afterwards, networks and peer groups provide role models, in addition to the media – for example, documentaries on famous entrepreneurs.
Role models influencing entrepreneurial intention
In a previous article we looked at the role that entrepreneurial education plays in encouraging entrepreneurial intent among students. What we now find is that, while this does make a difference, what is an even more important factor in determining whether a person will go out and start a business is his or her exposure to entrepreneurial role models[1]. Studies have found that the role models that budding entrepreneurs mentioned as having the most influence on their decision to start businesses were parents and peers, followed by famous people and teachers. The main function of these role models is that they provide the ability to learn by example. It is also interesting to note that female students were more influenced by role models, but male students were generally more likely to start businesses and reported higher entrepreneurial intention.Several conclusions have come through from these studies[2].
These include:
1) Role models make a difference when it comes to choosing an entrepreneurial career.
2) Role models are seen by start-up entrepreneurs as being influential people.
3) Role models can compensate for a lack of entrepreneurial experience.
4) Role models that “match” the student’s characteristics (e.g. gender, nationality) have a higher level of influence.
5) Closer role models (family, colleagues, acquaintances) have a higher impact than famous personalities.
So it seems that the influence of a role model is a very important factor in a person’s decision to become an entrepreneur. For this reason it is necessary for educational institutions to include appearances or talks by role models as part of their curricula. We often see this use of “icons” in other areas, like healthy lifestyle achievement, sports and the arts. What is necessary is that students be exposed to entrepreneurial role models in the same way. This can have a strong effect on the entrepreneurial intentions of the students.
Notes: 1. Hongyi Sun, Impact of role models on the entrepreneurial intentions of engineering students, City Univ. of Hong Kong 2. Niels Bosma, Jolanda Hessels, Veronique Schutjens, Mirjam van Praag, Ingrid Verheul, Entrepreneurship and Role Models, 2011
Thursday, 9 July 2015
Entrepreneurship Education and Entrepreneurship Intention
Entrepreneurship plays a very important role in a developing
economy such as South Africa’s. It helps to create wealth, create jobs,
increase economic efficiency and encourage technological innovation. Therefore
it is highly desirable that education fosters an entrepreneurial intention
among students. We can simplify this intention as the desire to start a
business.
The importance of
entrepreneurship education
If we look at the main traits of entrepreneurial intention
we find that these are the appetite for risk taking, the person’s self
sufficiency, their effectiveness, having been exposed to entrepreneurial
activity and their gender[1]. Entrepreneurship education is an important
precursor to entrepreneurial activity and there is a clear link between the
two.
The Global Entrepreneurship Monitor (GEM) identifies
entrepreneurial education as one of the key entrepreneurship factors that
enhance new business creation. The latest GEM Global Report of 2014 finds that
education is a key factor in building an entrepreneurial culture, particularly
the education of young people at primary and secondary levels. It stresses that
entrepreneurial education at an early age is a key element in fostering an
entrepreneurial attitude in later life. This is so because it enhances
entrepreneurial qualities like proactiveness, innovativeness and taking responsibility
for one’s own choices.
The importance of
entrepreneurship in South Africa
Because South Africa is a developing economy with a high
rate of unemployment, entrepreneurship is one of the main ways that people are
able to earn an income and – importantly – create income earning opportunities
for others. In short, entrepreneurship creates jobs. In a country with an
unemployment rate that varies between 25% and 40% depending on the source of
the statistics, this is vitally important.
For this reason entrepreneurship education and a higher
level of entrepreneurship intention can play a major role in addressing the
country’s economic challenges. Higher levels of entrepreneurship intention will
see more people starting businesses, which hopefully succeed and provide
increasingly more people with jobs. The ripple effect of higher levels of
entrepreneurship intention is that there will be an increased number of new
business ventures, leading to more job creation, which in turn leads to higher
levels of economic activity, especially amongst the youth. The result is a more
robust economy and a more productive society, which can ultimately reduce crime
levels as well.
Entrepreneurship and education
in South Africa
There are some specific skills that running a business
requires, such as managerial, financial and operational skills. These are the
type of skills that education needs to provide young people with, so that they
are equipped to go out and start successful businesses once they have completed
their educations.
While we’ve identified that entrepreneurial education has to
start at a primary level, there is a need for it at a tertiary level as well.
In fact the mere transition from secondary to tertiary education brings with it
a whole cluster of personal characteristics that need to be developed, which
are also important for entrepreneurship. Students need to be transitioned from
the hand-holding and spoon-feeding that so many schools provide, to a more
independent way of learning that is required at a university. With all its
freedoms, students to take more responsibility for their own educational
success.
Tertiary entrepreneurial education also plays a major role
in entrepreneurship in the sense that a more highly educated person is more
likely to start a sustainable business. This has placed further emphasis on the
need for South Africa to develop entrepreneurship training programmes among the
youth. The way that entrepreneurship is often expressed in South African is
through people starting informal businesses. This highlights the need for
entrepreneurial education, given the importance of informal businesses in the
South African economy, which are estimated to contribute 20% to national GDP.
Notes:
1. Zhang, Duysters & Cloodt, The role of entrepreneurship education as a predictor of university students’ entrepreneurial intention Springer Science Business Media 2013
1. Zhang, Duysters & Cloodt, The role of entrepreneurship education as a predictor of university students’ entrepreneurial intention Springer Science Business Media 2013
Thursday, 2 July 2015
Role of Motivation in Learning
It’s pretty clear that motivation plays a large role in
learning. In fact, student motivation is one of the most important factors in
the successful transfer and attainment of knowledge.
What is motivation?
Motivation is something that energises, directs and sustains behaviour. When this behaviour is learning a subject, the energy that motivation provides gives the necessary impetus to approach the learning tasks. It gets students going on the learning tasks and helps to keep them going. This assumes that there is a certain inertia that needs to be overcome, otherwise known as resistance. Because learning involves effort, no matter how much the student may enjoy the subject, there is always a certain amount of resistance that needs to be overcome. It may be resistance because there is something more relaxing that the student wants to do, or resistance to a particularly difficult task, or resistance that arises out of physical or mental tiredness. Whatever the resistance, it needs to be overcome in order for the student to begin the task. Motivation provides the impetus and energy to overcome this resistance.
Motivation is something that energises, directs and sustains behaviour. When this behaviour is learning a subject, the energy that motivation provides gives the necessary impetus to approach the learning tasks. It gets students going on the learning tasks and helps to keep them going. This assumes that there is a certain inertia that needs to be overcome, otherwise known as resistance. Because learning involves effort, no matter how much the student may enjoy the subject, there is always a certain amount of resistance that needs to be overcome. It may be resistance because there is something more relaxing that the student wants to do, or resistance to a particularly difficult task, or resistance that arises out of physical or mental tiredness. Whatever the resistance, it needs to be overcome in order for the student to begin the task. Motivation provides the impetus and energy to overcome this resistance.
Motivation also directs the energy and impetus in the right
direction, helping to identify which tasks to tackle. And once the student has
begun the task, motivation helps to sustain the effort, often in the face of
distractions or a lack of will to carry on. So the role of motivation is a
central one.
Extrinsic vs intrinsic
motivation
We can identify two types of motivation: extrinsic
(external) and intrinsic (internal). As an example, let’s look at two students
studying the same course. Student A is taking the course because it will help
her to gain a scholarship at the university of her choice. There is an external
motivator that gives her direction and impetus. This is extrinsic motivation.
Student B has a deep interest in the subject and wants to learn as much about it as she can. She wants to develop her skills in the subject and is enjoying learning these. These are motivations that originate within her self, making them intrinsic.
Student B has a deep interest in the subject and wants to learn as much about it as she can. She wants to develop her skills in the subject and is enjoying learning these. These are motivations that originate within her self, making them intrinsic.
Both types of motivations can be equally powerful, so one is
not necessarily better than the other. However, in general it has been found
that intrinsic motivation is more likely to produce beneficial effects and to
sustain effort. There is a more willingness and eagerness to learn and achieve
at a high level. Whereas those who are extrinsically motivated often need more
enticement and prodding to continue with the task, and often process
information more superficially, doing the minimum to meet requirements[1].
How motivation affects learning
We can identify several effects that motivation has on learning…
Increased energy and
effort
Motivation directly influences the amount of energy that is
expended towards achieving tasks and goals. A motivated person typically
displays more energy and puts in more effort.
Increased persistence
Motivation allows a person to persevere at a task. Students
are more likely to tackle a task if they are motivated – if they really want to
do it. They are also more likely to persist with the task in the face of
difficulties.
Directed behaviour
Individuals who are motivated set goals themselves and
direct their actions towards those goals. The need to achieve these goals then
becomes further motivation to drive behaviour in that direction.
Enhanced performance
Motivated individuals often display higher levels of
performance. Motivation generally leads to improved performance. Due to the
increased energy, persistence and directed behaviour we spoke about above,
students who are motivated tend to perform at the highest levels in the
classroom.
Improved concentration
Motivation increases a student’s willingness and ability to
concentrate on the material that needs to be mastered. Motivated students pay
more attention and make more effort to understand the material and to learn it
in a meaningful way, rather than merely rote learning it, for instance.
Increased
reinforcement and reward
When students are motivated they are more likely to
experience successful task completion as a rewarding experience and it is more
likely that this sense of reward will further reinforce their motivation. A
motivated individual is more likely to be proud of an achievement and
disappointed at a failure than an individual who doesn’t have the same
motivation.
Notes:
1. (A. E. Gottfried, Fleming, & Gottfried, 2001; Reeve, 2006; Schiefele, 1991; Tobias, 1994).
1. (A. E. Gottfried, Fleming, & Gottfried, 2001; Reeve, 2006; Schiefele, 1991; Tobias, 1994).
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